|
|
System for Marketing Propagation of On-Line Sale Agenda
Drdla, Jiří ; Kreslíková, Jitka (referee) ; Hruška, Tomáš (advisor)
This paper describes the design of an information system for online sales. There is the problem definition in first chapter, then the requirements are defined and competitive software solutions are analyzed. In the next chapters, individual functions and their implementations are described in detail and result of the chapter is the design of information system.
|
|
|
Development of Business Activities of Company
Zahradník, Michal ; Řezníček, Michal (referee) ; Zich, Robert (advisor)
The study deals with the development of business activities of a company; specifically, the proposed promotional items sale via the Internet. This topic will be handled in a particular company, being the advertising agency Premiera Sweet. The theoretical part will concern the description of the company, general sale system in areas covered by the company and the specific system of the company’s sale. Furthermore, we will present some information on the Internet sale. The practical part will be dedicated to the Internet goods sale system used by the company and the impacts of such development on the company both in economic and organisational terms.
|
|
|
E-commerce Project and Promotion of Garant Trading, s.r.o.
Richtr, Jiří ; Langr, Jan (referee) ; Kříž, Jiří (advisor)
My bachelor thesis will deal with proposal of e-commerce for Garant Trading, Ltd. In my work I will focus on concept of the structure of e-business, its functionality and choosing the supplier and contractor. In next part I will analyze and propose suitable promotion of company on the internet. Basic concepts including modern methods and trends in sphere of business on internet will be defined in the chapter Analyses of present circumstances. The practical part will contrive suggestions of e-shop and choose of convenient propagation in electronic sphere.
|
|
|
Exchange of Information for Internet Sales of Tourism
Macháček, Pavel ; Kreps, Jakub (referee) ; Dvořák, Jiří (advisor)
This master´s thesis describes creation of model and methodic for functional diagram of electronic data transfer for exchange of information for internet sales of tourism. One part of this master´s thesis analyses current situation and defines its problems. This analyses leads into suggestion how to create model for functional electronic data transfer diagram in tourism.
|
|
|
Marketing communication of E-shop Sporticus
Kušta, Jan ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of shop and e-shop Sporticus Objectives: The main objective of this master's thesis is to analyse and evaluate marketing communication of shop and e-shop Sporticus. Based on the acquired knowledge, then propose adjustments to streamline the already established activities in the field of marketing communication and at the same time present new measures and opportunities that should contribute to exploiting the potential and further development of shop and e-shop Sporticus. Methods: Qualitative research methods were used for the analysis of marketing communication. Specifically, a semi-structured interview with the shop owner, sales manager and administrator of e-shop. Selected internal documents and statistics (Heureka, SEO test, Facebook, business results) were analyzed. The selected method was accompanied by the participant observation, because the author has been regularly in direct confrontation with development of shop and e-shop Sporticus since September 2016. Selected methods provided the author evidence for designing appropriate changes and measures. Results: The evaluation of marketing communication revealed mostly positive results, which correspond to predominantly positive ratings in online shopping comparison engines. The qualitative methods helped to...
|
|
|
Males as a target group for internet food sale
NOVÁK, Jaroslav
The topic of the bachelor thesis is males as a target group for internet food sale. The objective of the thesis is to assess the behaviour of the shopping men and their attitude to online shopping. The theoretical part focuses on the area of the consumer behaviour, shopping behaviour, electronic shops and internet selling which are characterized there. The practical part contents a collection of a data using questionnaires in the electronic form. The questionnaires were sent to respondents of younger (15-44) and older (over 45) age. The results of the analysis can be used for a marketing strategy or potential sellers who deal with internet food sales.
|
|
|
Marketing Mix of shop and e-shop Sporticus
Kušta, Jan ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Název: Marketingový mix kamenné prodejny a e Cíle: Cílem bakalářské práce je zhodnotit marketingovou činnost kamenné Sporticus. Dále autor na jednotlivých nástrojích marketingového mixu navrhne možné směry a opatření pro další rozvoj sportovního o této práci byla využita pro získání dostatečného množství potřebných dat navržení konkrétních opatření kvantitativní metoda elektronického dotazníkového šetření pro zákazníky kamenné prodejny a e Dále byly použity kvalitativní metody polostrukturovaného interview s obchodu, nestrukturovaného zúčastněného pozorování a situační analýzy SWOT. Zvolené metody poskytly autorovi získat dostatečné podklady pro navržení konkrétních změn a opatření. Výsledky: Hodnocení marketingové koncepce kamenné prodejny a e zákazníků odhalilo převážně pozitivní výsledky, které korespondují kladnými recenzemi na obchod v internetových srovnávačích zboží. Kvalitativní metody pomohly odhalit vzájemné souvislosti výsledků dotazníkového šetření a nalézt možné směry pro zlepšení činnosti kamenného shopu Sporticus. Konkrétní návrhy uvedené v této práci byly průběhu její tvorby poskytnuty majiteli a konzultovány s personálem sportovního obchodu. Většina návrhů byla již zavedena a z průběžných interních výsledků a statistik lze konstatovat, že zvolené návrhy výrazně přispěly k činnosti kamenné...
|
|
|
Selling used books online
Baslová, Jitka ; Nováček, Libor (advisor) ; Boudová, Lucie (referee)
The aim of this thesis is to describe selling and buying used books online. This thesis includes analysis of book listing services, where everyone can buy, sell or exchange used books online. These web portals are more common outside of Czech Republic. There is also described practice of online auctions sites (such as Aukro or eBay) that are also often used for trading books. This thesis also includes description of traditional auctions, which are in some way operating online as well. In Czech Republic online antiquarian bookstores are the most common way of buying books. This thesis describes development and current practice of Czech antiquarian bookstores. Part of this thesis include libraries' practice with selling and purchasing used books, as libraries are significant producers and often even buyers of used books. This part includes original research among several libraries.
|
|
|
Development of Business Activities of Company
Zahradník, Michal ; Řezníček, Michal (referee) ; Zich, Robert (advisor)
The study deals with the development of business activities of a company; specifically, the proposed promotional items sale via the Internet. This topic will be handled in a particular company, being the advertising agency Premiera Sweet. The theoretical part will concern the description of the company, general sale system in areas covered by the company and the specific system of the company’s sale. Furthermore, we will present some information on the Internet sale. The practical part will be dedicated to the Internet goods sale system used by the company and the impacts of such development on the company both in economic and organisational terms.
|
|
|
E-commerce Project and Promotion of Garant Trading, s.r.o.
Richtr, Jiří ; Langr, Jan (referee) ; Kříž, Jiří (advisor)
My bachelor thesis will deal with proposal of e-commerce for Garant Trading, Ltd. In my work I will focus on concept of the structure of e-business, its functionality and choosing the supplier and contractor. In next part I will analyze and propose suitable promotion of company on the internet. Basic concepts including modern methods and trends in sphere of business on internet will be defined in the chapter Analyses of present circumstances. The practical part will contrive suggestions of e-shop and choose of convenient propagation in electronic sphere.
|
guest ::
